We’ve been working on designing the communication tools to promote our new retail project. A sign is still one of the most effective communication tools for retailers. So, we’ve recently purchased a new sign for the top of the building, advertising both the gallery and antique showroom. With a location on one of the top retail streets in Springfield, MO, we wanted something to represent our “brand” and emphasize our products. Sarah Bynum Nelson, St. Louis, did the artwork for the new sign. We are also using her artwork for our shopping bags.
On Thursday, our daughter and her friend helped lift the sign into place. In addition to the signage for the top of the building, we’ve also added a new panel for the front yard sign.
Do a drive-by and tell us what you think.